Humboldt University of Berlin - Brand communication as part of the Excellence Initiative
As part of the Excellence Initiative, WAALD was commissioned to revamp university communications. To this end, a strategic narrative was developed that serves as a guiding star for key digital touchpoints while also influencing important areas of the organization.
A narrative that connects
WAALD develops digital flagship projects for Humboldt University in Berlin that promote dialogue between science and society. The projects are linked by a uniform design. Humboldt University in Berlin and WAALD are driving effective digital change in the academic world with pilot projects.
Excellence at Humboldt University of Berlin
Research means asking questions. Research means failing and asking questions again. These questions are the primal instinct that makes excellence possible in the first place. At Humboldt University of Berlin, it is scientists, staff, and students who question existing answers every day, think in new ways, and thus shape our future.
Our services
- Strategic narrative within the framework of the Excellence Initiative
- Revision of university communications
- Conception, design, and implementation of digital flagship projects
- Editing and editorial training for employees
- Interdisciplinary support and implementation of pilot projects
