German Insurance Association - Repositioning an industry in the midst of an identity crisis
The climate crisis is dominating the agenda across society. The insurance industry is also responding to the challenges of our time and supporting its member companies on their path to greater sustainability and sustainable investment practices. After all, genuine social change can only come about when giants move in the right direction. To reflect these profound transformations, the German Insurance Association (GDV) must redefine itself as a role model.
Making transformation tellable
The strategic narrative focuses on the relevance of the insurance industry to society as a whole and provides an emotional approach to the greatest transformation task of our time. On the path to a sustainable future, the relevance of the insurance industry in the political and social sphere will be strengthened and association members will become active drivers of transformation. The new #insurersfortomorrow initiative tells stories of people from the insurance industry who are shaping the future with ideas, ambition, and concrete projects. The aim is to demonstrate the transformative power of insurers and inspire further commitment.
Change requires visibility
A new brand strategy with a new brand identity, a relaunch of the web portal, and a holistic visual and communication concept bring the new positioning to life. The “Insurers for Tomorrow” content hub offers association members and their employees a platform with profiles and reports on the topic of sustainability, which are consistently shared on social media channels. New stories are added every month to highlight the diversity of sustainability efforts.
Our services
- Strategic narrative for the reorientation of the association
- Relaunch of brand strategy, brand architecture, and brand identity
- Redesign of web portal
- Content campaign “Insurers for Tomorrow”
- Purpose film as a call to action for member companies
Awarded the German Brand Award 2024 in the category Excellence in Brand Strategy and Creation for “Brand Efficiency of the Year” and “Brand Communication – Digital Campaign.”
