CMS law tax future - Premium profiling of Germany's largest law firm
The legal world is currently undergoing profound change. Artificial intelligence, big data and Industry 4.0 are no longer just empty buzzwords, but a reality in many places. Clients and applicants are asking themselves: Why should I choose CMS as my law firm to face these challenges? WAALD developed a purpose narrative for CMS and translated this into a campaign that sets CMS apart from other law firms. So that the best talent and clients come to stay.
A story told as equals
Together with WAALD, it was worked out: The new challenges require courageous personalities who are as diverse as the problems faced by female clients. With “Courageous Minds”, CMS is responding to these developments, sharpening its profile towards clients and communicating with the target group of young top female lawyers on an equal footing.
Actively shaping the future
With the strategic narrative “Courageous Minds”, the new strategy mobilizes partners, associates and clients of Germany's largest law firm at all German locations: In internal events, labs and workshops, the sharpened focus is brought to the level of action.
In this way, the law firm of tomorrow not only promises great things for the future, but is already living innovation today.
Our services
- Strategic narrative for CMS law tax future
- Campaign
- Purpose film
- Website
- Social media campaign
- Video content series “EDGE - Topics of tomorrow”
Awarded the German Prize for Business Communication.
